Case Study: Logitech boosts Logitech G PRO launch awareness with Adcetera's social media photography and video

Logitech drives 50K Facebook views in 1 week with Adcetera

Logitech, an international leader in computing peripherals, faced the challenge of driving awareness for the launch of its high-performance Logitech G PRO racing wheel and pedals to a highly discriminating audience of racing simulation enthusiasts. The vendor Adcetera was enlisted to execute a social media launch campaign to win new customers and set an upgrade path for existing users.

Adcetera's solution involved collaborating with four real-life NASCAR drivers for a photo and video shoot to create social media assets that emphasized both racer credibility and technological superiority. The campaign achieved significant measurable impact, resulting in 50,000 Facebook views, 15,000 Instagram likes, and over 200 retweets, all within the first week of the launch.

Logitech