Case Study: HP creates an immersive gaming retail experience with Adcetera

HP transforms Best Buy gaming displays with Adcetera across multiple store formats

The customer, HP, faced a crowded and price-driven gaming PC market where it was difficult to differentiate its Omen brand. To stand out, HP partnered with the vendor Adcetera to create a more immersive retail experience within Best Buy stores, moving beyond simple product displays to connect with a new generation of gamers.

Adcetera designed and implemented a flexible, interactive endcap display system for HP Gaming. This solution used dynamic digital content, exclusive Riot Games assets, and integrated audio and video panels to create an engaging brand destination. The result was a high-impact retail presence that captured shopper attention, sparked curiosity, and guided customers from interaction to conversion. Adcetera's scalable approach allowed the program to be optimized for different store formats and provided measurable engagement data to support a broader rollout.

HP