Case Study: Horizon Bank strengthens its brand and drives growth with Adcetera

Horizon Bank drives 37.3% YoY HELOC application growth with Adcetera

Horizon Bank, an independent bank founded in 1873, faced the challenge of an outdated brand that did not reflect its core differentiators of personalized service and human interaction. With goals to grow multiple service lines, the bank needed a refreshed brand foundation and new marketing campaigns. They partnered with the digital marketing agency Adcetera for brand strategy and digital marketing services.

Adcetera developed a new "Beyond Ordinary Banking" positioning for Horizon Bank and launched a series of multichannel campaigns across OOH, radio, direct mail, and paid search. The results were significant, including a 37.3% year-over-year growth in HELOC applications, a 10% rise in business loan customers, and 134 new CD deposits. Adcetera successfully managed the brand refresh and scaled the campaigns to fit the bank's budget while achieving a strong return.

Horizon Bank