Case Study: Fracht Group boosts global visibility with Adcetera's brand and sponsorship launch

Fracht Group refreshes brand across 70+ countries and launches Inter Miami CF campaign with Adcetera

Fracht Group, a global freight forwarder, faced a significant challenge when its low-profile brand suddenly needed to prepare for worldwide visibility after becoming a main sponsor of Inter Miami CF and its new star player, Lionel Messi. The company engaged the vendor Adcetera for a comprehensive suite of digital marketing services, including brand strategy, website development, and video production, to answer the question "What's Fracht Group?" before the sponsorship launched.

Adcetera first refreshed Fracht's core identity for global consistency and launched a temporary microsite timed with Messi's debut. The agency then developed a new corporate website and created a high-impact partnership video filmed inside the Inter Miami stadium with the club's players. Through agile teamwork and a dedicated project management office, Adcetera successfully delivered the updated brand and assets, enabling Fracht Group to capitalize on its sponsorship and reach a massive new audience of global fútbol fans.

Fracht Group