Case Study: Corebridge Financial Overcomes Brand Confusion with Adcetera's Media Strategy and Campaign Management

Corebridge Financial earns 305,000+ impressions with Adcetera

Corebridge Financial, a financial services company, faced significant brand confusion and an unfamiliarity hurdle following its IPO and rebrand from AIG Life & Retirement, posing a headwind to new policy sales. To address this challenge, they partnered with their existing vendor, Adcetera, for media strategy, planning, and management services to quickly launch a campaign targeting retirement plan sponsors.

Adcetera leveraged its deep experience with the client to immediately revise and expand an existing campaign with new branding and messaging. The solution involved a targeted media buy across five key industry publications. The results achieved by Adcetera included over 305,000 impressions and 450 clicks, successfully reinforcing messages of continuity for the new Corebridge Financial brand.

Corebridge Financial