Case Study: Chevron Phillips Chemical boosts site traffic with Adcetera's website redesign

Chevron Phillips Chemical increases direct site traffic 187% with Adcetera

The customer, Chevron Phillips Chemical, faced a challenge with an inconsistent web presence across its eight business units due to a history of growth and acquisitions. The vendor, Adcetera, was engaged to provide a digital strategy and a web development solution using the Drupal content management system.

Adcetera implemented a ground-up rebuild and redesign of the website, which included a new site architecture that rationalized navigation and added robust product search functionality. The solution resulted in a significant measurable impact, including a 187% increase in direct site traffic, a 116% increase in overall users, and a 121% increase in new users.

Chevron Phillips Chemical