Case Study: Chapter Aesthetic Studio boosts appointments with Adcetera

Chapter Aesthetic Studio boosts appointments 42% with Adcetera

Chapter Aesthetic Studio, a wellness-focused aesthetic brand with fifteen locations, was struggling to convert new guest appointments despite significant marketing investment. Multiple agency engagements had failed, and the company considered cutting its advertising spend. The customer turned to digital marketing agency Adcetera for a solution using their media strategy and planning services.

Adcetera began with a data-driven analysis that identified opportunities for improvement in SEM, promotions, creative, and the user experience. The vendor successfully argued for a strategic increase in advertising spend, which paid off by meeting the customer's annual marketing goals in the first quarter. Adcetera's solution drove a 42% increase in appointments, a 52% decrease in cost-per-appointment, and a 54% increase in new guests per day.

Chapter Aesthetic Studio