Case Study: NordVPN cuts CPA costs by 80% with Adcash CPA Target Bidding

NordVPN cuts CPA costs by 80% with Adcash

The customer, NordVPN, was looking to efficiently promote its VPN product through a digital advertising campaign across multiple regions and device types. They partnered with the vendor, Adcash, and utilized its CPA Target Bidding product to automate their campaign optimization and reduce costs per acquisition.

Adcash implemented its CPA Target Bidding algorithm, which automatically optimized bids across 36 geos and three ad formats. The solution delivered an average cost per acquisition that was 80% lower than the target, saving the advertiser tens of thousands of dollars. Adcash's automated bidding also freed up time by eliminating the need for manual optimization of traffic sources.

NordVPN