Case Study: Chat App Advertiser increases ROAS with Adcash video ad campaign

Chat App Advertiser boosts daily spend from $50 to $830 with Adcash

The customer, a chat app advertiser, partnered with the vendor Adcash to improve their return on ad spend (ROAS) for their video chat platform. Their initial challenge was that their campaign, which only tracked final first-time deposits, provided a very small data set. This made it difficult for the advertising algorithm to optimize effectively and limited their ability to retarget potential users who showed interest but did not immediately convert.

Adcash implemented a solution that shifted the campaign's key performance metric to an earlier event in the funnel: user registrations instead of deposits. This provided ten times more data for optimization. They utilized dynamic video ads and targeted iOS users in specific geographies. The result was a massive increase in daily ad spend from $50 to $830, significantly boosting their ROAS and building a more efficient and scalable profit engine.