Case Study: Keiki achieves 30% more installs with AdBraze

Keiki increases installs by 30% with AdBraze

The customer, Keiki, a digital ecosystem for kids in the EdTech and GameDev industries, faced a challenge in scaling their user acquisition efforts. Their Head of User Acquisition, Denys Artomov, and his team were on a performance marketing plateau where increasing spend was not yielding greater returns. They needed to automate their traffic unit's work to overcome this hurdle and turned to the vendor, AdBraze, for a solution.

By implementing AdBraze, specifically its Task Manager and Templates features, Keiki's team automated routine work and accelerated creative production and campaign testing. This solution from AdBraze allowed them to test more creatives and geographies without additional spending, which led to a 30% increase in app installs and a 50% increase in the number of creatives tested per month.

Keiki