Case Study: Zodi achieves 3x return on ad spend with AdBraze

How Zodi app got 3x return on ad spend with AdBraze

Zodi, an astrological app with over 250,000 users, faced a challenge in scaling its advertising on Facebook. Their performance marketing team was spending 4-6 hours per day on manual tasks, leaving no time to test, optimize, and scale new campaigns to increase revenue. They needed an advertising automation solution to solve this problem.

The vendor, AdBraze, provided its platform featuring a Task Manager and Campaign Templates. This solution automated the workflow, which led to results within a month. Zodi achieved a 3x return on ad spend, a 220% increase in revenues, and a 75% increase in ad spend, while daily installs grew from 1,350 to 7,500.

Zodi

Mariia Shapran

Performance Marketing Specialist