Case Study: Nebula becomes #1 Lifestyle App with AdBraze

How Nebula became #1 Lifestyle App with AdBraze

Nebula, a global multifunctional astrology platform and the #1 lifestyle app in the United States, faced the challenge of high costs and inefficiency in its advertising efforts. Each creative test was costly, and the team needed a way to increase testing volume and reduce expenses without expanding its headcount. To address this, Nebula turned to the AdBraze automation platform.

By implementing AdBraze, Nebula's team was able to automate its media buying process. The solution allowed them to rapidly test three times more creatives, which led to a 45% decrease in test costs and a 250% increase in ad volume. The use of AdBraze resulted in a 400% profit growth, enabled a 15x increase in their daily budget, and propelled the app to the number one position in the Lifestyle App Store Ranking.

Nebula

Anna Khoma

Chief Marketing Officer