Case Study: Keiki achieves a 30% increase in installs with AdBraze

How Keiki got a 30% increase in installs with AdBraze

Keiki, a digital educational and gaming platform for children with over 3 million users, was facing a challenge in scaling its user acquisition efforts. Their Head of User Acquisition, Denys Artomov, and his team had hit a plateau where marketing spend was increasing without corresponding growth in business metrics, preventing them from becoming a top edutainment platform.

By implementing AdBraze, Keiki's team automated its routine work. The platform's flexibility allowed them to create many more campaigns and test more creatives per month without increasing their budget. This solution from AdBraze led to a 30% increase in app installs and cut the time spent on campaign setup in half, providing a significant boost to their growth.

Keiki

Denys Artomov

Head of User Acquisition