Case Study: Headway achieves 1.8x revenue growth with AdBraze

How Headway got 80% revenue growth with AdBraze

Headway, an app that provides educational content for readers, faced a challenge with its user acquisition process. As the business grew, the team was spending an inefficient amount of time manually launching advertising creatives, which limited their creative strategy and caused them to miss market opportunities. They turned to the vendor AdBraze and its automation platform to address this.

By implementing AdBraze, Headway dramatically shortened the time needed to launch, manage, and scale its campaigns. This allowed the team to test twice as many creatives and reinvest the saved time into developing new creative solutions. The solution from AdBraze led to significant results, including an 80% growth in revenue and an eightfold reduction in the time required to launch new campaigns.

Headway

Daryna Protsyshyn

User Acquisition Team Lead