Case Study: United Bulgarian Bank achieves 20% more lead-generated business with Adastra and Bloomreach

United Bulgarian Bank boosts lead-generated business 20% with Adastra

United Bulgarian Bank (UBB) sought to enhance customer engagement by integrating its product offerings with internal systems and driving digital sales through multi-channel communication. To achieve this, UBB partnered with vendor Adastra to implement and leverage the Bloomreach platform for marketing automation and a more streamlined technical process.

Adastra delivered a solution in three phases, establishing a communication hub with Bloomreach to automate over 100 customer journeys and provide a 360-degree customer view. This resulted in a 20% increase in lead-generated business and customer satisfaction scores exceeding 90% in key journeys, transforming UBB's approach to customer service.

United Bulgarian Bank (ubb)