Case Study: Prague Airport achieves real-time personalized campaigns with Adastra and Bloomreach

Prague Airport cuts campaign prep time by 80% with Adastra

Prague Airport sought to unify its fragmented customer data from over five separate systems, including parking, Wi-Fi, and flight information, to enable personalized, real-time communication with passengers. To achieve this, they partnered with Adastra to implement a solution built on the Bloomreach platform, aiming to create a single customer view and automate their marketing campaigns.

Adastra designed and integrated a central data platform that unified over one million customer profiles. This solution automated campaign creation, reducing preparation time from several days to under six hours and cutting manual administrative work by 80%. The data-driven approach increased marketing conversion rates by approximately 25% and allowed Prague Airport to launch highly targeted, real-time omnichannel communication.

Prague Airport