Case Study: Pluxee achieves higher user engagement with Adastra’s unified mobile app

Pluxee boosts mobile engagement to 30K daily users with Adastra

Pluxee, a global provider of employee benefits, faced the challenge of improving daily usability and customer retention in a competitive market. They needed to unify key benefit-card functions into a single mobile application. Adastra was engaged to develop this solution to help users easily check balances, view transaction history, and track expiring credit.

Adastra built and maintains a native iOS and Android application for Pluxee, which included features like a location map for finding acceptance points and personalized push notifications. This solution provided a unified digital touchpoint, leading to higher user engagement with approximately 30,000 users per day and over 180,000 monthly sessions. The long-term collaboration with Adastra has resulted in continuous iterative enhancements and increased overall customer satisfaction.

Pluxee