Case Study: Pilsner Urquell boosts retail sales with Adastra smart shelves and scales

Pilsner Urquell boosts pallet sales by up to 11% with Adastra

Pilsner Urquell, a global leader in the beer industry, faced the challenge of optimizing its retail strategy in a saturated market. To move beyond intuition, they partnered with vendor Adastra to implement a data-driven approach using smart shelves and scales to track customer buying behavior and product performance.

Adastra provided a sophisticated IoT solution, installing over 150 smart measuring devices in 70 stores. This enabled Pilsner Urquell to make informed decisions on product placement, leading to significant results. The data revealed that strategic pallet placement could boost sales by up to 11%, pallets could be up to 20% more efficient than stands, and planogram tweaks in refrigerators increased sales by 5%.

Pilsner Urquell