Case Study: O2 Czech Republic streamlines customer communication with Adastra's unified lead management system

O2 Czech Republic cuts campaign time by 90% with Adastra

O2 Czech Republic, a telecommunications company, needed a unified lead management system to streamline customer communication across multiple channels and address issues like duplicate leads and potential fraud. They partnered with Adastra, which implemented a solution utilizing Bloomreach technology.

Adastra's implementation provided O2 with a unified lead management platform that processed leads omni-channel and made information available in real-time. This resulted in a 90% increase in time to market for new campaigns, $1M in cost savings, and improved customer safety through the elimination of duplicate contacts and fraud prevention.

O2 Czech Republic