Case Study: Mastercard reduces campaign preparation from weeks to hours with Adastra Campaign Management

Mastercard cuts campaign prep from weeks to hours with Adastra

Mastercard, a leading provider of payment solutions, faced a challenge in managing its Priceless Specials loyalty program. As the program grew, preparing and evaluating direct mail campaigns through various agencies became a lengthy and inefficient process. The company sought a solution to accelerate campaign preparation and gain full control, turning to vendor Adastra for its Campaign Management service.

Adastra implemented its Campaign Management solution, fully integrating it with Mastercard's systems and building a Microsoft Power BI reporting platform. This allowed Mastercard to independently manage campaigns, reducing preparation time from weeks to just hours. The results included more precise targeting, simplified processes, and comprehensive reporting, leading to significantly increased efficiency and awareness of ongoing campaigns.

MasterCard