Case Study: IKEA achieves better customer insights and faster sales reporting with Adastra's Data Warehouse as a Service

IKEA launches data warehouse as a service in 7 months with Adastra

IKEA Czech Republic, Hungary, and Slovakia faced the challenge of maintaining its on-premise data infrastructure and sought to enhance its customer insights. The retailer engaged vendor Adastra to deliver a Data Warehouse as a Service (DWHaaS) to avoid the maintenance of servers and licenses while centralizing data from its seven department stores across the three countries.

Adastra implemented a full cloud-based data warehouse solution in just seven months. The solution included predefined reports, a data cube for ad-hoc analysis, electronic receipts for the IKEA FAMILY program, and integrated campaign management tools. This allowed IKEA employees to handle customer requests faster and provided members with access to their purchase history. As a result, Adastra's solution enhanced IKEA's customer insights and sales strategies, enabling precise marketing and a deeper understanding of purchase behavior.

IKEA