Case Study: GZ Media achieves 6-month ROI with Adastra's AI print planning solution

GZ Media achieves 6-month ROI with Adastra

GZ Media Group, the world's largest producer of vinyl records, faced rising production costs and inefficiencies in its print planning process. Their existing Excel-based system for bundling print materials was time-consuming, prone to errors, and its effectiveness heavily depended on employee experience. They partnered with vendor Adastra to find an AI-driven solution to automate and optimize this complex planning.

Adastra implemented a custom application built on its Adastra OptiSuite optimization platform. This AI-powered solution automatically bundles print materials, considering various factors like materials and deadlines, and allows for manual rule-setting and review. The results for GZ Media included a full return on investment in just six months, a 100% reduction in errors, and the ability to complete planning in minutes instead of hours, freeing up employee capacity for other tasks.

GZ Media Group