Case Study: E.ON cuts contract terminations by 50% with Adastra's Databricks analytics solution

E.ON cuts contract terminations by 50% with Adastra

E.ON, a leading energy provider in the Czech Republic, faced the challenge of identifying which customers were most at risk of switching to a competitor. To enable timely and effective retention efforts, they partnered with Adastra to design an automated process and develop a predictive machine learning model.

Adastra implemented a solution using advanced analytics models on the Databricks platform. This model identified twice as many at-risk customers as the previous method and achieved a 21x greater targeting efficiency. As a result, a proactive retention campaign driven by Adastra's model reduced contract terminations by 50% among the highest-risk customer segment.

E.ON