Case Study: Czech Railways reaches 600,000 customers with Adastra Campaign Management

Czech Railways reaches 600,000 customers with Adastra Campaign Management

Czech Railways, the largest rail carrier in the Czech Republic, sought to move away from untargeted marketing blasts to maintain its leading position. Their challenge was to implement a more personalized communication strategy that could segment their large customer base, easily manage campaigns, and ensure GDPR compliance. To achieve this, they partnered with Adastra to use its Adastra Campaign Management tool.

Adastra implemented its comprehensive Campaign Management solution, enabling Czech Railways to run both broad and highly targeted campaigns for news and event offers. The results were significant, with Adastra's tool allowing the company to proactively reach up to 600,000 customers monthly. The solution provided full control and clear evaluation capabilities, leading to increased sales and click-through rates for their marketing departments.

Czech Railways