Case Study: ČSOB achieves more efficient campaign management with Adastra’s CRM solution

ČSOB streamlines campaign management with Adastra across 14 years of customer data

Československá obchodní banka, a.s. (ČSOB), one of the largest banks in the Czech Republic and Slovakia, sought to significantly improve the effectiveness of its campaign management. The challenge was to integrate automation and sophisticated assessments to scale up the number of active campaigns. To address this, ČSOB engaged vendor Adastra for a CRM implementation focused on data consolidation and performance analytics.

Adastra implemented a comprehensive CRM solution, beginning with the development of a datamart to consolidate data for campaign initiatives, followed by the integration of a tailored reporting system. This transformed the bank's operations, enabling it to harness the full potential of its data, streamline campaigns, and ensure a more personalized approach to customer interactions. The result was an elevated level of service, improved customer satisfaction, and a significant boost in overall performance.

Československá Obchodní Banka, A.s. (čsob)