Case Study: Cetelem achieves more efficient marketing campaigns with Adastra's Campaign Management Solution

Cetelem boosts campaign efficiency with Adastra after 12 years of cooperation

Cetelem, a French consumer credit company and major brand of BNP Paribas Personal Finance, faced a challenge in managing its marketing strategy efficiently. Their previous system was limited, allowing them to generate only one marketing campaign per day, which hindered their ability to respond quickly to market changes and target customers effectively. To increase campaign efficiency, reduce costs, and improve response rates, they partnered with vendor Adastra to implement a comprehensive CRM solution for advanced campaign management.

Adastra implemented a user-friendly campaign management application that integrated with Cetelem's existing architecture, including their data warehouse and call center systems. The solution empowered the marketing department to create unlimited campaigns, select clients using numerous criteria without IT support, and distribute communications across multiple channels. This resulted in significantly improved efficiency, better-targeted campaigns evidenced by a growing response curve, and the ability to evaluate and optimize marketing efforts transparently.

Cetelem