Case Study: Allwyn achieves unified mobile lottery engagement with Adastra

Allwyn drives 37% of lottery sales via mobile with Adastra

Allwyn, the largest lottery operator in the Czech Republic, faced a challenge with fragmented systems that made betting and checking results slow and inconvenient for customers. They partnered with vendor Adastra to develop a unified mobile platform that would combine these services into a single, simple interface.

Adastra designed and maintains a native mobile application for Allwyn, enabling users to buy tickets, play games, scan physical tickets, and receive real-time push notifications. The solution had a significant measurable impact, becoming a primary sales channel that now generates 37% of Allwyn's lottery sales and serves 250,000 active users monthly.

Allwyn