Case Study: Wyoming Office of Tourism measures the impact of its TV Magnify campaign with Adara

Wyoming Office of Tourism measures TV Magnify campaign impact with ADARA, Inc

The Wyoming Office of Tourism partnered with VDX.tv and ADARA, Inc. to launch a campaign aimed at generating awareness and driving engaged trip planning for the destination. Their challenge was to effectively measure the true economic impact of their CTV Magnify campaign.

ADARA, Inc. implemented its measurement and data modeling capabilities to accurately assess the campaign's performance. The solution leveraged CTV and household retargeting, which successfully helped the Wyoming Office of Tourism understand the true impact of their efforts.

Wyoming Office of Tourism