Case Study: Visit Tampa Bay achieves 3X CTR and 100%+ conversion growth with Adara travel-intent audiences

Visit Tampa Bay drives 3X CTR and 100%+ conversion growth with ADARA

Visit Tampa Bay partnered with ADARA, Inc to address the challenge of driving hotel revenue and visitor spending while maintaining strong ROI. Their initial efforts were hampered by revenue attribution that understated the full destination impact of their campaigns.

ADARA, Inc implemented a solution using high-intent travel audiences and Samba TV segments to enrich audience targeting. This strategy resulted in a more than 100% increase in conversion rate and a 3X improvement in CTR, which restored positive ROI trends and led to a long-term annual engagement exceeding $800,000.

Visit Tampa Bay