Case Study: Visit Lancaster drives hotel bookings and $2M+ in revenue with Adara

Visit Lancaster drives $2M+ in revenue with ADARA, Inc

Visit Lancaster partnered with ADARA, Inc. to capture overflow tourism demand from the 2026 FIFA World Cup being hosted in nearby cities. Their challenge was to convert global fan interest into overnight hotel bookings for their Lancaster, Pennsylvania destination.

ADARA implemented a solution using its travel-intent data and Samba TV audiences to target World Cup viewers and travelers. They used programmatic display media to reach both domestic and international audiences, driving awareness and inspiring fans to extend their stays in Lancaster. The results included 257 observed hotel bookings, 4,563 enriched hotel bookings, and over $2 million in revenue generated within the first ten weeks of the campaign.

Visit Lancaster