Case Study: Visit Jersey achieves 75% video completion with ADARA

Visit Jersey - Customer Case Study

Visit Jersey, working with media agency UM Bristol, wanted to boost awareness and engagement for its winter “Love Winter” campaign in a crowded UK and EU tourism market. The goal was to inspire prospective travelers to consider Jersey as a place to reconnect, unwind, and relax, while driving viewers through to the Visit Jersey site for further engagement and data capture.

ADARA used its travel data co-op and real-time traveler audience data to target genuine in-market UK travelers with Visit Jersey’s video creative. The campaign delivered a 75% video completion rate and 77% average viewability, comfortably exceeding targets, and Visit Jersey continued working with ADARA for future campaigns throughout 2018.

Visit Jersey