Case Study: Turespaña achieves $2.3M in hotel revenue and 38,000 new visitors with ADARA

Turespaña drives $2.3M in hotel revenue and 38,000 new visitors to Spain with ADARA

The customer, Turespaña, an organization devoted to promoting Spain as a tourist destination, partnered with the vendor ADARA, Inc. to address the challenge of increasing visitation and tracking revenue for the country.

ADARA implemented its Impact data insights solution. This strategy was highly successful, resulting in a measurable impact of $2.3 million in hotel revenue and attracting 38,000 new visitors to Spain.

Turespaña