Case Study: National Hotel Company achieves higher hotel booking conversion rates with ADARA

National hotel brand leverages ADARA to significantly outperform comparable 3rd party data sources

National Hotel Company, a U.S.-based hotel brand, needed a reliable way to evaluate digital audience targeting options and determine which data sources were truly accurate and effective for driving bookings. The company partnered with ADARA, Inc to test in-market hotel data against other third-party data sources, as well as contextual travel/hotel content and run-of-site placements.

ADARA, Inc implemented a head-to-head campaign using ADARA In-Market Hotel data alongside Acxiom, BlueKai, travel content sites, and run-of-network inventory. The results showed ADARA outperforming Acxiom by 14X and BlueKai by 4X on a conversion-rate basis, with a Conversion Rate Index of 100 versus 7, 25, 10, and 9 for the other tactics, respectively.