Case Study: Mandarin Oriental Hotel Group improves conversion rates with ADARA

Mandarin Oriental Hotel Group improves click-through rates with ADARA

The Mandarin Oriental Hotel Group, working with their media agency Spark Foundry, sought to improve the conversion rates of their search marketing campaigns. While their strategies were successful in generating clicks, they needed a solution to better convert that traffic into bookings. They partnered with ADARA to address this challenge.

ADARA implemented its signals to enhance the hotel group's paid search and metasearch campaigns. This solution allowed Mandarin Oriental to reach a more targeted audience, which resulted in improved click-through rates and better conversion performance.

Mandarin Oriental Hotel Group