Case Study: the Investment and Development Agency of Latvia boosts CTR by 110% with ADARA

Investment and Development Agency of Latvia boosts CTR by 110% with ADARA

The Investment and Development Agency of Latvia (LIAA) sought to build awareness of Latvia as a travel destination and needed to target in-market travelers who were actively searching for holiday inspiration. ADARA provided its services to help address this challenge.

ADARA provided access to millions of in-market travelers in specific target regions. The resulting campaign significantly outperformed its key performance indicator, exceeding a target click-through rate (CTR) of 0.1% by 110% to achieve a 0.21% CTR. The results were even more pronounced in key markets, with ADARA's solution outperforming the KPI by 310% in Germany and 220% in the UK.

Investment and Development Agency of Latvia