Case Study: Investment and Development Agency of Latvia Boosts Destination Awareness with ADARA Impact

Investment and Development Agency of Latvia boosts CTR 110% with ADARA

The Investment and Development Agency of Latvia (LIAA) sought to build awareness of Latvia as a travel destination and target in-market travelers searching for holiday inspiration. ADARA was engaged to help address this challenge.

ADARA provided access to millions of in-market travelers in specific target regions. The campaign significantly outperformed its key performance indicator, exceeding the target CTR of 0.1% by 110% with a final click-through rate of 0.21%. The results were even more pronounced in key markets, outperforming the KPI by 310% in Germany and 220% in the UK.

Investment and Development Agency of Latvia