Case Study: Hyatt Regency Orange County achieves 38X ROI on family and leisure traveler prospecting with ADARA

Hyatt Regency Orange County drives 38X ROI and $161,100 in bookings with ADARA

The Hyatt Regency Orange County partnered with ADARA to reach relevant family and leisure travelers in-market for travel to its area. The challenge was to effectively prospect and drive bookings from these key audience segments.

ADARA implemented an advertising campaign using its Magellan platform for full campaign management and analytics. Over an eight-month campaign, ADARA delivered $161,100 in booking revenue and drove a 38x return on investment for the hotel.

Hyatt Regency Orange County