Case Study: Hyatt Regency Orange County drives hotel bookings with ADARA

Hyatt Regency Orange County - Customer Case Study

Hyatt Regency Orange County wanted to drive more bookings efficiently by reaching family and leisure travelers actively searching for travel to Anaheim and the surrounding Disneyland area. To help solve this, ADARA used its Magellan platform to target high-intent travelers most likely to book at the property.

ADARA focused the campaign on travelers showing real intent for Orange County trips and hotel stays, while reducing waste through precise audience selection and transparent campaign management. Over an eight-month campaign, ADARA generated $161,100 in booking revenue from just $4,200 in spend, delivering strong ROI and progressive revenue growth for Hyatt Regency Orange County.

Hyatt Regency Orange County