ADARA, Inc
9 Case Studies
A ADARA, Inc Case Study
Hyatt Centric French Quarter, a premiere hotel in New Orleans’ French Quarter, wanted to drive bookings more effectively and efficiently by reaching travelers actively searching for trips to New Orleans, especially those who had visited its property pages on Hyatt’s website. ADARA helped the hotel focus its online prospecting on high-intent leisure travelers in market for New Orleans travel.
Using ADARA’s Magellan platform, ADARA targeted real-time travel audiences searching for flights and hotels in New Orleans and provided full campaign transparency and reporting. Over a seven-month campaign, ADARA generated $38,260 in hotel booking revenue from a $3,500 spend, delivering strong ROI growth throughout the campaign.