Case Study: Destination DC boosts booking revenue with ADARA

Destination DC targets weekend leisure travelers in real time with ADARA

Destination DC partnered with ADARA to run a data-driven, programmatic online advertising campaign. The challenge was to target weekend leisure travelers with short search-to-book timelines in order to optimize booking revenue and measure marketing effectiveness.

ADARA implemented a strategy focused on real-time targeting of these high-intent travelers. The solution successfully provided Destination DC with greater visibility into bookings and allowed for the measurement of their marketing campaign's effectiveness.

Destination DC