Case Study: Destination DC boosts bookings and hotel revenue with ADARA

Destination DC - Customer Case Study

Destination DC, the organization that markets Washington, DC as a premier convention and tourism destination, wanted to improve visibility into bookings and better measure marketing effectiveness. For its first data-focused programmatic campaign, it partnered with ADARA, Inc to reach travelers interested in visiting Washington, DC and surrounding East Coast markets while accurately attributing exposure and booking outcomes.

ADARA, Inc used real-time first-party travel data to precision-target weekend leisure travelers in key origin markets and track their travel behavior as it happened. Over a 7-week campaign, ADARA delivered more than 8,000 post-exposure flight and hotel bookings, 10,000+ total passengers, and 33,000+ room nights, driving an estimated $842,000 in hotel revenue for Washington, DC.

Destination DC