Case Study: Catalonia boosts US travel bookings with ADARA's virtual reality tourism campaign

Catalonia drives 800 bookings and 140,000 downloads with ADARA

The customer Catalonia, a region of Spain, sought to promote tourism to Barcelona and its surrounding areas through a futuristic marketing approach targeting US-based travelers. They partnered with the vendor ADARA, Inc to leverage its in-market data for targeting.

ADARA utilized its travel-intent data to target US travelers who were searching for trips to competitor destinations. This strategy supported the launch of Catalonia's new virtual reality game, "Legends of Catalonia." The campaign was highly successful, resulting in 800 bookings, 140,000 game downloads in the US, and a significant surge in website traffic for the destination.

Catalonia