Case Study: Arkansas Tourism measures digital media impact on state parks with Adara

Arkansas Tourism measures state park impact with ADARA’s 300+ brand data consortium

Arkansas Tourism partnered with ADARA, Inc. to address a significant challenge in their marketing efforts. While ADARA's data consortium was already helping the state navigate marketing and revenue, Arkansas lacked visibility into how its digital media campaigns were directly driving bookings for state parks accommodations and activities.

ADARA solved this missing piece in the marketing funnel by enabling Arkansas Tourism to utilize first-party data. This solution provided a comprehensive view of the state's tourism ecosystem, allowing them to accurately measure the impact of their digital marketing on park bookings.

Arkansas Tourism