Case Study: Arizona Office of Tourism drives $4.75M in hotel revenue with ADARA Impact

Arizona Office of Tourism - Customer Case Study

The Arizona Office of Tourism wanted to measure the impact of its campaign for the 2017 NCAA Final Four, needing to prove it drove travel bookings and revenue to the entire state, not just the host city of Phoenix. To meet this challenge, the government agency partnered with ADARA, Inc and utilized its ADARA Impact marketing measurement tool.

ADARA implemented a custom tracking strategy using its global travel data ecosystem to connect media impressions to real-time booking data. The solution demonstrated that the Final Four campaign influenced nearly 19,000 flight bookings and over $4.75 million in hotel revenue with an ROI of 135x. Critically, ADARA proved that over 57% of the bookings were for destinations across Arizona outside of Phoenix, successfully validating the campaign's statewide impact.

Arizona Office of Tourism