Case Study: Accor Live Limitless reaches active travelers in target markets with Adara

Accor Live Limitless targets active travellers in Spring 2021 with ADARA

Accor Live Limitless, along with their agency iProspect, faced the challenge of navigating changing travel restrictions in Europe during Spring 2021. They needed to be sensitive to the COVID-19 environment while preparing to capture pent-up travel demand. They turned to Adara for its actionable, real-time travel intent data to identify which markets showed the strongest desire to travel.

Adara provided the solution by enabling the identification of high-intent markets using its real-time data. This allowed Accor and iProspect to effectively target active travelers with their digital campaign. The case study suggests this approach prepared them to capitalize on demand as restrictions lifted, though specific numerical results are detailed in the full downloadable study from Adara.

Accor Live Limitless