Case Study: world’s leading hotel chain re-engages lapsed loyalty members with Adara audience modeling

a major hotel chain re-engages 34% of lapsed loyalty members with ADARA

The customer, a world's leading hotel chain, faced the challenge of re-engaging loyalty program members who had not booked a stay in 18 months. Their goal was to increase their share of wallet from these lapsed members who were likely booking with competitors. To address this, they partnered with the vendor ADARA, Inc. to leverage its audience modeling capabilities.

ADARA implemented a solution using its audience modeling on top of the hotel chain's first-party loyalty member data. This approach successfully re-engaged 34% of the previously lapsed loyalty members, effectively bringing them back to book with the hotel chain again.