Case Study: Welmi achieves 6x revenue growth in 4 months with Adapty Finance

Welmi grows revenue 6x in 4 months with Adapty

Welmi, a health and fitness AI app, faced a significant cash flow challenge despite having highly profitable user acquisition campaigns. Their growth was limited because they had to wait up to 45 days for app store payouts, preventing them from reinvesting their earned revenue quickly. This cash gap meant they were unable to scale their successful campaigns without raising outside capital. They turned to Adapty and its service, Adapty Finance, for a solution.

Adapty Finance provided Welmi with upfront advances on their unpaid store earnings, granting them access to capital within 48 hours without debt or equity dilution. This solution allowed Welmi to immediately reinvest their weekly earnings back into ads, creating a rapid feedback loop. With Adapty, Welmi grew its revenue from $30,000-$50,000 to $300,000 in just four months, achieving 6x growth without raising any outside capital.

Welmi