Case Study: Welmi boosts subscription revenue by 50% with Adapty Autopilot

Welmi boosts subscription revenue by 50% with Adapty

Welmi, a productivity app, understood the value of pricing experiments but was unable to identify the specific changes that would drive significant revenue growth. Despite trying new paywall designs, copy changes, and manual price adjustments, their progress had stagnated and they felt their pricing was "good enough," shifting their focus away from further optimization.

Using Adapty Autopilot, the vendor's tool analyzed Welmi's paywall and market benchmarks to formulate a clear testing plan. This involved adding a weekly plan, adjusting the annual price, and introducing a free trial. As a result of implementing Adapty's solution, Welmi saw a 50% increase in subscription revenue, an 18% rise in MRR, and a 13% growth in ARPPU over an eight-week period.

Welmi