Case Study: Union Apps boosts annual subscription revenue by 58.5% with Adapty

Union Apps boosts annual subscription revenue 58.5% with Adapty

Union Apps, a software company with mobile apps for document scanning and data extraction, faced the challenge of optimizing their marketing investments and increasing the share of annual subscriptions for their FineReader app. To tackle this, they turned to Adapty and its paywall builder service to better understand campaign performance and experiment with their subscription offerings.

Adapty implemented an integration with AppsFlyer to track key subscription events, providing clear visibility into which ad campaigns drove conversions. Furthermore, the Adapty platform enabled the team to quickly conduct A/B tests on their paywalls. One specific test that highlighted the annual plan resulted in users choosing the annual option twice as often, increasing the conversion rate from 1.37% to 1.54%. This strategy led to a 58.5% increase in annual subscription revenue for the company.

Union Apps