Case Study: Shmoody achieves $2M ARR with Adapty

Shmoody reaches $2M ARR with Adapty

Shmoody, a mental health app, faced significant challenges in monetizing its popular application. Managing in-app purchases in-house was too demanding for its engineering and growth teams, requiring complex infrastructure and constant updates to stay compliant with Apple and Google. They sought a vendor to handle this infrastructure and chose Adapty to implement their monetization system.

Using Adapty's no-code Paywall Builder and other tools, Shmoody was able to rapidly launch and manage over 60 paywall experiments without engineering overhead. The solution delivered substantial results, including generating over $80,000 from a single lifetime offer test and recovering $34,000 in revenue from refunds in just three months. With Adapty, Shmoody successfully scaled its monetization efforts to reach $2 million in annual recurring revenue.

Shmoody